How to Optimise Pinterest for Business

Pinterest recently opened its Promoted Pins platform to smaller businesses, which means that they can now target their ads for specific venues and attract consumers at a much deeper level. They also can collect data and audience insights that used to be off-limits.

Pinterest has always been popular as a social media tool, but now that it is growing as a business strategy, there is a whole new level to this website. It’s something that we can’t ignore, and we shouldn’t!

This new capacity to analyze return on investment makes Pinterest a serious marketing tool that small businesses should definitely take advantage of. If you have a small business and haven’t looked into this new feature, sign up for a Pinterest for Business account and activate a Promoted Pins campaign as soon as possible!

To make the most of your Pinterest marketing efforts, you should keep these tips in mind:

Optimize Pins

This is a very important factor in boosting your Pinterest for Business presence and gaining what you desire from the platform. Optimizing your pins is essential to creating an online presence on Pinterest. There are a few simple steps to follow in order to successfully do this.

First of all, you can try different-sized pins. Conventional wisdom shows that tall pins that are portrait-oriented are the most popular, but the guidelines for specific measurements are really vague. It’s a good idea to try different-sized pins on your audience to see which ones they like the most. But, keep in mind that the 2:3 aspect ratio should still be used when you try out different options.

Secondly, use your words. Pinterest is known as a visual platform, but that’s not all that it can be. When an image is captivating, the person seeing it will most likely read the accompanying caption. The viewer is actively searching for information about what is in the image, so it’s really important to thoughtfully craft and include everything you want the consumer to know. This is the perfect opportunity for you to hook them, which can lead to repinning, looking at your Pinterest account, and investigating your website for further details. This is a huge turning point in viewer engagement, so don’t let it slip past you!

Lastly, don’t forget to inspire people to act. Having a visually appealing image is one thing, but it’s also really important to have a call to action with your image description. This will motivate viewers to go from passive to active in their search. For example, asking a user to “Discover your new Autumn style” or “Wow your guests with a great lunch” shows them what they’re looking for. It basically takes the decision-making process of their consumer’s hands and puts it into yours. Directing the conversation about your content will increase your chances of engaging the right kinds of people for your product, instead of leaving it all up to the consumer, who might interpret your pins in a way you didn’t intend. Overall, pins with call to actions actually have an 80% increase in engagement over pins that don’t. So, including them is a step towards being successful.

Create How-To Pins

How-to pins were designed to give the viewer a new perspective of the steps that are needed to complete a project. These pins encourage viewers to linger and consider the idea for a longer period of time than they normally would for a single-image pin. The breakdown of these steps shows what is required and encourages people to pin it to one of their boards.

Try cinematic video pins

Using this feature in your Pinterest business account is very likely to drive more engagement from the people that follow you. You will also get more repins that basic single-imagine pins, and you will create a broader audience.

These pins don’t have to be DIY, but it would be a good idea to have them show the steps associated with your product or service from start to finish. For example, show a follower how a room renovation goes from before and after. This kind of visual journey will captivate the audience and build on credibility in the marketplace.

With all of these new aspects in the business world, it’s hard to not see Pinterest as a profitable and important social media outlet. You should take the leap and take advantage of this great new business strategy! Use Pinterest to bring you to the success you desire.

For more useful advice on how to improve your digital marketing strategy, contact the experts at Ora!

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3 Reasons That You Need Help With Your Digital Advertising

In today’s business environment, most businesses recognise the need for an effective digital advertising strategy.  Ninety-two percent of small to mid-size businesses will spend more on digital advertising in 2016 than they did last year.  Why?  Because it works.  

As an owner of a small to mid-sized business, are you maximising the potential of digital marketing?  Probably not.  Many businesses are turning to digital experts or advertising firms to help them get the most out of digital advertising.  Here are the top three reasons businesses choose to hire an expert:


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Maybe you’ve owned a small business for years or you’re just starting. I bet there’s a recurring thought that you’ve had before, it’s one almost every business owners has. What can I do to get my business out there? and where can I start?

Traditional marketing and advertising methods can be expensive and hard to prove ROI (return on investment). But with all the advances that have happened to the world of online, it’s never been a better time to advertise your business digitally.

With people turning to online to find the information they need, making sure you have an up to date website that reflects your brands and conveys your message is vitally important. It may be the first impression your business gives potential customers. And with social media platforms like Facebook and Instagram having 1.65 billion and 500 million monthly active users respectively, having a presence on these networks can help generate potential customers. By putting yourself in front of people where they spend a ton of their time you’re going to get engagement. Using digital shouldn’t be passed up or cast aside, the returns can be directly responsible for creating that business you’ve always dreamed of. Well, at the very least the provider of funds to make it a reality.

The team over at Grow With Trellis put together an infographic detailing 5 of the ways you can promote your small business. Check it out, it could what you’re been looking for!

I can tell you’ve I’ve taken a sneak peak ahead and it is packed with great information and all the ideas are solid but if you’re looking for a way to achieve these with the least amount of time and effort required on your part – Ora can do it all for you. Take a look, give it a read and then get in touch. You’ll be pleased you did.


What did I tell you. Great ideas! Now get the experts here at Ora to take care of it for you.

Why ‘Digital’ Marketing is the New Traditional Marketing

Lately, the word “digital” has become overdramatised and sensationalised by marketers.

Marketing exists to draw attention to a business by selling a product or service. There are several subsets of marketing that have emerged which have changed the way organisation market their businesses. These subsets are things like social media, content, and other digital aspects. However, all of them still have the same primary function, which is to draw attention to something specific.

Technology has changed the way that marketers do their jobs and has even changed the overall look of a businesses’ marketing department. This changes so often that there needs to be more time dedicated to digital aspects of marketing. Therefore, we have naturally adopted the term “digital marketing” as our own.


5 Steps to Measuring Your Social Media ROI

Social media marketing performance measurements come from the number of fans, followers, retweets or shares your social media actions receive. These measurement tools may not always provide an accurate picture of how well your marketing efforts are performing. Here are five steps that can help you identify a more accurate return on investment for your social media marketing practices.


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