Are you a business owner or executive that’s been reluctant to use Google AdWords for your marketing? Well, you’re not alone, but more and more businesses are quickly realising that utilising the power of Google can be a great way to increase conversion numbers and sales dollars. There is a lot of misinformation in the business community concerning AdWords, and most of it is just untrue. These myths are so common that many consider them to be true even though they’re not. Here are the top three myths about Google AdWords that unfortunately convince many businesses not to use an AdWords campaign in their marketing strategy:
1. Nobody Clicks on Google Ads
When someone conducts a search on Google, the results are displayed with the Ads at the top of the list. While many people do scroll past the ads and click on the first result after them, the Ads definitely work. Every day, Google Ads get clicked about 50 million times. At a cost of $1-2 per click, that makes Google around $100 million every single day. Since this is such a great revenue stream, Google is constantly striving to improve its ads to produce even better results. Clearly, people click on Google Ads, so using AdWords definitely, works.
2. My Competition Can Keep Clicking my ad and Cause me Financial Damage
This one sounds a little like paranoia, but it does happen. In highly competitive markets, some individuals may resort to extreme tactics to get an edge. Since each click costs the advertiser $1-2, the competitor reasons that they can just keep clicking the ad and the advertiser will have to pay Google a huge sum of money, possibly putting them out of business. This couldn’t be further from the truth. Google has sophisticated technology in place that allows advertisers to identify any bogus clicks. Advertisers receive regular reports that allow them to quickly identify any shady activity. If anything seems wrong, businesses can contact Google who will launch an investigation and issue refunds for every bad click. Advertisers are perfectly safe using AdWords.
3. AdWords is an Outbound Marketing Strategy, Like Paying for Traditional Advertising
Most people think quite incorrectly that you pay AdWords ahead of time to place your advertisement, similar to paying for a billboard. This just isn’t how it works. When you start an AdWords campaign, it’s in Google’s best interest to have your ad rank high in the search results and generate more clicks, because it makes them more money. They also try to target customers who are primed and ready to buy your product. AdWords is an Inbound marketing strategy, and you pay for each possible conversion. If your landing page is good, expect a strong conversion rate.
If you’ve been reluctant to use Google AdWords due to one of these myths or others, hopefully, your fears have been put to rest. AdWords is one of the most effective internet marketing tools available, so every marketing strategy should include it. Now that you know that the biggest myths around AdWords are false, get in touch with the team at Ora to find out how our AdWords team can help you today!
As just about any business owner knows, mobile apps and services are incredibly popular in the world today, and there’s no bigger mobile company than Google. Most businesses try and pay attention to Google and use it to advertise, but as time goes on, a new app from Google is taking centre stage, Google Maps. Google Maps has more than one billion users currently and has couple billion location-based searches as well. In response to the changing trend of people searching for places in the here and now, Google has realised a new generation of local search ads, and the following are some of the key points that local businesses should pay attention to.
Responsive Display Ads
For the longest time, you had to create all of your ads in several different formats in order to make sure it displayed appropriately wherever it was shown, which can take a lot of time no matter what your business specialises in. Luckily, Google is now going to handle the design process and create responsive display ads for you! You’ll now be able to send Google an image, URL or other data and they will create the responsive display ad.
As the process stands now, a bidder is not able to bid separately on tablets, as they are grouped together with desktop and mobile to help simplify the bidding process. However, with the new changes announced, biggers will now be able to bid individually on desktop, tablet and mobile, which provides the bidder with much more flexibility and the chance to choose specific environments for bidding.
Local Search Ads
The local search ads feature has been updated across all Google platforms, including Google.com and Google Maps, as it now makes it easier for business owners to highlight where their stores or offices may be. As mentioned earlier, Google Maps is becoming increasingly popular for Google and it is used almost as often as Google.
No matter what strategy you choose to implement digitally, you should do everything in your power to keep Google as a big part of your digital strategy, and Google Maps is a great place to start. It’s more advanced than ever and they’re giving you more resources, so take advantage of what Google is offering and use the new mobile trends.
The tool that does almost anything and everything. From playing Angry Birds and Pokemon Go, to listening to your favourite songs on Spotify, to doing your banking. It’s a vital tool. And one tool that has become particularly important on smartphones, is navigation.
GPS, or Global Positioning System, has been around for a while now. Development started back in 1972 in the USA for military purposes but quickly became available for civilian use. Fast forward to November 2004, 22 years after the first development of GPS started, successful tests of assisted GPS for mobile phones was completed.
And this leads us to the present day. We use GPS to help us navigate everywhere, to get to our destination, to figure out where we are or how far away something is. GPS location apps have become more and more integrated with modern daily lives. But it’s something we overlook, seems like such a simple process, right? We turn on our GPS setting, and then satellites that are 20,200 km above us finds and displays it on our maps. Well, yes, this is what happens but it’s a bit more complicated than that. Take a look at the Ted-Ed video below to find out how orbiting satellites keep time to the beat of an atomic clock powered by quantum mechanics.
We’re all on Facebook these days, and we enjoy posting about our lives and viewing posts from our friends and family. In a few years, though, Facebook could be a little different. For the past couple of years, Mark Zuckerberg, Facebook CEO, has been talking about Facebook’s change to more and more videos.
Zuckerberg started talking about this way back in 2014. He mentioned that Facebook’s challenges were in preparing the social network for more video formats on people’s newsfeeds. He stated, “In five years, most of Facebook will be video.” By the end of last year, his words were proven correct, as more than 500 million users are now watching videos on Facebook every single day, with 8 billion videos seen every 24 hours. This is up from 4 billion, which was only a year earlier.
It’s obvious that videos are more and more popular. But, how popular will they get? Will videos really surpass text in a few years?
When you own a small business, one of the biggest concerns you can face is retaining customers. Even though it is important to bring in new customers to your business, if you are unable to turn them into repeat customers, you are not truly helping your business. Following are some easy strategies that will help you in your customer retention efforts.