How to Create a Consistent Customer Experience Across All Channels

Decades ago, and as recent as a few years ago, businesses focused their energy on ensuring their employees gave great customer service. Greet the customer within 5 seconds of walking in our front door. Are we ensuring that we act on the five (fill in the blank) on each customer interaction? These were, and still are to some extent, commonplace practices within most businesses. Focusing on customer service, instilling in each employee the importance of meeting and exceeding the customer’s expectations on each visit, be it as a visitor in a store, a phone call in, or a stop at our website.

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Kiwi’s, Drink Beer to Help Save Beaches

We Kiwis love our beer. Rain or shine, any situation can be accompanied by a cold one. But what else do kiwi’s love just as much as their bevvies? Beaches, of course.

Brewing company and creative agency Colenso BBDO are back at it after a great 2015 “Brewtroleum” campaign, where they took the left-over yeast from the brewing process and turned it into a clean-burning biofuel, with a campaign to raise awareness around retreating beaches as demand for sand is high in industries ranging from construction to pharmaceuticals. Sand is not a sustainable resource.

So what have they done? They’ve created a machine that can crush a perfectly thirst-quenching bottle of DB Export into a sand substitute. Not bad eh? Drink beer, make sand. Simple. I think 98% of Kiwi’s can down a bottle of DB for a good cause.

 

It doesn’t stop there. DB sought after partners who could help them in making this a much larger scale project. DB made a 2-year contract with DryMix, our largest supplier of bagged contract, to supply them with their DB Beer Bottle Sand. It will also be used in national construction projects. This reducing the dependence on beach sand.

Check out the DB’s video below explaining the whole campaign, below.

 

 

If you want to know when and where there will be a DB Export Sand Machine near you, take a look at their website here.

The Evolution of Marketing in 2017

Businesses that are not on the same page as the mobile users of 2017 are effectively asleep at the wheel. With forecasting reports for 2017 suggesting that advertisers are spending more on mobile advertising than desktop, and Google’s algorithms changing to penalise websites that aren’t mobile-friendly, its time. Time for businesses with an online presence to focus on their mobile compatibility.

The impact of mobile use on digital advertising is not the only change that can be expected this year. Let’s take a look at what else to watch out for, bearing in mind that the spotlight is on the device we hold in our hand.

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A Guide to Successful Freelancing

Freelancing is becoming increasingly popular and therefore is also becoming a major part of the nation’s economy. Freelancing is a desirable option because it allows people to have complete control over their professional lives. It’s also beneficial to society as a whole because it helps to keep the economy flowing and strong. If the idea of becoming a freelancer is appealing to you, keep reading to learn more about this interesting career option.

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Instagram Strategies for Business Owners

Instagram is still one of the fastest growing social networks on the internet today, and it has been growing at an exponential rate since it was picked up by social media giant Facebook in 2012. A growth of 400% in four years should be a reason for every business to perk up its ears and pay attention, and Instagram is a marketing resource that no business can afford to ignore. Let’s take a look at why your business needs to be establishing a presence on Instagram, and some strategies for making sure you get found by as many users as possible.

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