Effective Email Marketing in 10 Simple Steps

Email marketing is a fast and convenient method to convey promotions, tips, messages and updates to your audience that have opted in to receive these notifications. This method of marketing has proven to be so successful and easily abused that the word “Spam” became a household word. With the tremendous abuse of email by spammers, email clients have built better and better filters to catch incoming spam.

Today the basics of building an email marketing campaign are much the same as in years past. Let’s go over ten basic steps that will help you get an email marketing campaign off the ground successfully.

Build a Mailing List
Assemble a list of Email addresses from scratch or by importing existing contacts that you wish to direct your marketing plan at. Ensure that all the contacts on the list have given you permission to send these subscribers email.

Chose an Email Provider
Take the time to look at several of the available marketing email providers and chose the one that is best for your needs.

Grow your Mailing list
Add simple Opt-In options on your relevant pages indicating newsletters and special offers that will attract more sign-ups.

Provide Value
With so many brands that provide newsletters you must ensure that your email has a purpose as well as a focused message. If your reader can not find something to identify with in they will lose interest quickly.

Use a Simple Design
In the era of mobile devices, much of our email content is taken in by phone. Often most emails are glanced at before they are read. A simple layout with an awesome headline will have better results than cluttered emails.

Use Copywriters
Having strong writing that will keep your readers engaged and entertained is vital. If this is not your strong suit it is highly recommended that you seek out a writer.

Use Strong Subject Lines
You can have excellent copy in your marketing email and if you do not have a strong subject line it is likely your email will never be opened. Steer away of spam words that will get your email tossed straight into the junk mail folder.

Timing is Everything
Understanding there are good and bad times to send your emails. Emails that are likely to arrive when your reader’s inbox is likely full are far more likely not to be read. 10 a.m. is considered to be the best time to send out your emails.

Analytics
Make use of analytics to track and follow your campaign to check click-through rates, conversion rates, open rates and deliverability.

Adjust and Improve
Refine your approach as you dial in your subject and style to maximise and grow your reader base.

For a far more in-depth look at ten marketing steps give this excellent blog a read:
https://www.imforza.com/blog/effective-email-marketing-in-10-simple-steps/

The Simple Small Business Owner’s Guide to Marketing Acronyms

There are a lot of acronyms that you probably already use on a daily basis but there are also some digital marketing acronyms that you might not be as familiar with. However, it can be really helpful to understand these acronyms. The following are some of the top acronyms you might need to know.

AIDA
This stands for Attention, Interest, Desire, Action and it is a list of events that one should try to do in order to get customers to interact.

API
This is Application Program Interface which is a set of rules that help to build software.

B2B
Business to Business which refers to companies that only sell to other businesses.

B2C
Business to consumer when companies typically only sell to other businesses.

BL
A backlink is using a link from a different website on your own website.

CMS
Content Management System which is a type of software that you can use to organise and edit and publish content, usually used in reference to the back end of a website.

CPA
Cost Per Action has to do with the online marketing strategy where a business is charged each time based on an action.

CPC
Cost Per Click is the advertising methodology where the advertiser is charged depending on the number of clicks by a visitor (for example, visitors clicking on your Google advertisement).

CPM
Cost Per Thousand is when the advertiser is charged based on every thousand impressions.

CR
Conversion Rate is the number of people that take action beyond what you originally asked of them.

CRM
Customer Relationship Management is a strategy used for interacting and communicating with different customers or leads.

CTA
Call to Action is a word or a phrase that tells people what you want them to do on your website or in an email.

GA
Google Analytics which helps give you statistics regarding website traffic.

HTML
Hyper Text Markup Language which is the code that is used to create web pages.

PV
Page views are the number of times that somebody will visit your web page.

ROI
Return on Investment is how successful your campaign is and the amount you expect to profit minus whatever the campaign cost you.

RT
A retweet is a reposted or a forwarded message on Twitter that comes from another user.

SEO
Search Engine Optimization is the process of using content and specific keywords to help increase your search results on Google when customers search for them.

UGC
User-Generated Content can be a wide range of different media that is created exclusively by the users.

UV
Unique Visitor which is a distinct visitor to the website that will only be counted once no matter how many times they actually visit.

While this list is not a comprehensive list of all marketing acronyms, these are some of the most popular terms that you should know and will most likely encounter on a regular basis.

How Can SEO Copywriting Help Your Business?

These days, digital marketing is the king of the hill as far as advertising goes. As more consumers go online and engage with content on various devices, this trend will only continue as we become more connected than ever before. One of the cornerstones of this digital marketing is search engine optimization, more commonly known as SEO. But how does this strategy work? Is it still viable as a tool for businesses? Let’s take a look at the current state of SEO marketing and see what it can do for you and your company.

How Does SEO Copywriting Work?
Simply put, by placing keywords in critical parts of your text you can convince search engine algorithms that your content is related to a certain topic. This article, for example, discusses things like Digital Marketing as well as smart software and services, so it will most likely get tagged in a search for posts relating to those items. However, not all SEO copy is created equal. While anyone can insert keywords into text, the more important aspect is to convince your reader that the material is relevant to his or her needs. So, while we could craft sentences like “SEO content digital marketing strategy synergy,” that wouldn’t sound authentic and could read like a robot wrote it. Thus, it’s imperative that your copy read well to your audience and be scannable to the algorithms.
Google’s algorithms, for instance, have become very intelligent to a point where it will connect good SEO copywriting to differing search queries, based on things like synonyms and semantic search. In simpler terms, your audience doesn’t have to search for your content exactly word for word. Google will pick up similar related phrases and language, as long as the content is related and similar to what people are searching for.

How Can it Help Your Business?
No matter what kind of products or services you offer, it’s crucial for your company to reach new customers online. Even if it’s creating content to drive traffic to your physical store location, bringing a new audience in through Digital Marketing is a key tactic for success. Thus, by utilising SEO content, you can ensure that your material is more noticeable to people who are looking for services, which will, in turn, drive them to your site, and then boost your online market share. To put it simply, SEO helps you build a better reputation by increasing your brand awareness.

Inbound Marketing
While general SEO is an important tool set to master, it is only a small part of Digital Marketing as a whole. These days, consumers don’t want to see ads, but will instead respond more favorably to content that is related to their needs. So, for example, if I’m looking for a leash for my dog then I would rather find an article that compares different types and informs me of what features to look for instead of seeing an ad for a pet supply store. As a business, SEO can help you create more organic content that will bring your audience to you. The higher your ranking on search engines, the more traffic goes to your site, and the better your conversion rate will be. If you have paid advertising running to your site, such as Google AdWords, your campaign will also benefit from good SEO practice by lowering your ‘click costs’ (CPC) and adding higher relevancy and quality scores to your marketing efforts.

Overall, if you are looking for a straightforward and effective way to boost your company’s image and help achieve more success, then SEO copywriting by far the way to go. If you want to find out more about optimizing your content, then check out http://seocopywriting.com/blog/ .

What on Earth is SEO?

Introduction
If you’re looking for one of the best ways to be found by your customers, SEO is a great way to do so! While you might not know what to do when it comes to SEO, we’re here to help! If a user goes online, there’s a 93% chance that they start by searching on Google. Because of this, you need to make sure your content is written to come up in the Google searches.

What Is SEO?
First of all, you need to understand what SEO is and what it stands for. SEO stands for Search Engine Optimization and while this might sound confusing, the basic principle of SEO is to include as many keywords and relevant terms that people are searching for online into your digital content, be it your website, Google My Business page or Social Media. Of course, these have to also be relevant to your brand and any products and services you may offer your audience. In other words, it matches what you have to what people need. If somebody searches for a term, the search engine will pull up the results and chances are good that the user will not make it past the first page of the results.

How To Improve Google Rank?
The goal of SEO is to improve your Search Engine Ranking so it is important to make sure you know how to do so. Of course, there are some things you cannot control since Google does favor sites that it can trust but you will find that original content, keywords and plenty of links can all help to improve your ranking.

Keyword Rich Content
One of the most important things to keep in mind is keyword rich content. In essence, the way it works is that someone types a keyword into Google, Google then scans all of the different webpages to find those that mention those words and it will then display the results to the user. If you have a customer that searches for something your business does, you want to make sure you come up as high as possible in the results pages. If you don’t use those keywords, then Google has no way to find you.

How Can It Help?
As soon as you start using SEO to improve your content, you will immediately notice that your site appears in more searches. The more searches you appear in, the more people will notice you and the more business you are going to generate for your company. Even if you already have a strong online presence, SEO can help to improve your presence and attract even more customers.

Conclusion
If you are not using SEO in all of your content on your website, then you’re already lagging behind other businesses that are already doing it. The more SEO content you have available on your website, the more Google will notice you and recommend you to certain users. SEO is one of the best and easiest ways to increase your online presence and find more customers.

3 simple steps to making video content that your customers will love

In today’s digital market creating video content your customers will love is a sure way to give your product a considerable boot. With the versatility of the video medium, this is a great way to draw in new customers as well as making a deeper connection with existing ones. It is also key to understand that most marketers identify video content as some of their top performing digital assets. So, let’s look at a few simple steps you can take when approaching the idea of making video content for your customers.

Stay on Brand
Weather you are making a video with the intent to draw new customers to your base or maintain and inform the customers that you already have. You need to be sure that no matter what kind of video it is that you decide to make that it stays inside the realm of the topic that you are marketing. If you are talking about products that you do not offer or things that have nothing to do with your brand you are hurting your keyword SEO. As well as turning off your viewers’ interests instead of turning them on. Sticking with content that is in your market not only holds your customers’ interests. It also improves the chance that they will return regularly to seek out more videos and blogs about other relevant topics that you post about.

Stay on Script
The script is the key to making a successful video. When you make a video you need a plan that keeps you on task and helps to avoid repeating the same things over and over. To ensure that you do not forget specific information that was key the reason you made the video in the first place. A script will help with both the pace and the overall quality of the video and more importantly it will save you headaches in the editing portion of the video creation phase.

Show Personality
When writing a script keep your buyer’s persona personality in mind. You want to convey your information in a way to keep your customers attention and still feels natural. Reaching out to your audience with video and connecting with them gives your brand a face that they can associate with your products. By using keywords in a natural fashion and speaking in the same manner as your targeted audience. This will make them feel as if they know you or at least can relate to you and your products. This can help to create long lasting and powerful connections between your customer and your persona.

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