Augmented Reality: The Future of Marketing?

The next big thing in technology these days is augmented reality. If you are familiar with the smash hit “Pokemon Go,” then you are familiar with the way that it works. Using a special screen, whether it’s something like Google Glass or a smartphone, you can see...

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Disrupting Digital Marketing with Technology

We are living in a technological golden age. It seems that every day there is some new software or machine that is making our lives a little bit easier, and with these adaptations, many industries are rushing to keep up. Digital marketing is by far the most affected...

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Facebook Messenger Marketing

As a business owner, you know that it’s crucial to have a social media strategy in place for marketing yourself to your customers. With the meteoric rise of sites like Facebook and Twitter, it’s no longer enough to simply have a website to bring new people in....

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Social Media Customer Service – Best Practices

These days, you can’t be online for any length of time without checking into social media. Sites like Facebook, Twitter, and Instagram have come to dominate our lives, which has made them a bit of a tricky situation for businesses. On the one hand, it’s a quick and...

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Top 5 Tips for Maintaining Brand Consistency

What’s in a Brand? It seems that when many of us think of a certain brand, we also think of the visual elements of that brand first. If you are thinking about the most popular athletic gear and shoes, you could close your eyes and instantly see the logos for Adidas...

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Guide to creating a great brand identity

In marketing, we talk about the importance of developing your brand and building a brand identity, but what does that actually mean? The following are all questions that we should be asking ourselves when we speak about branding and the importance of using social...

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Using Workflow Management Tools – What You Need to Know

Regardless of the size of your organisation, at some point in your company’s development, you are going to have a need for some kind of workflow management system (WMS). In a nutshell, workflow management systems are organisational programs that provide a formal...

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Digital Marketing Through Automation

When it comes to social media nearly everyone falls in one of two extreme camps. You either love it or you hate it so much you would rather someone else do it for you. For this reason, many marketers love Marketing Automation for the capabilities of that it has....

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