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What Is Black Hat SEO?

First of all, you might be asking - what on earth is SEO? Never mind Black hat SEO! Let's do a quick run through, and start from the beginning. SEO - What even is it!? SEO stands for Search Engine Optimisation. You might have seen this abbreviation buzzing around the...

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Revamp Your Online Presence With 6 Simple Steps

In today’s world, it is vital that you establish an effective online presence. Most likely you already have a website and a few social media accounts in place. And it’s just as likely that those Internet entities are not bringing you the leads and sales you hoped for....

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How To Save Time On Your Social Media Strategy

Website ranking data shows that Facebook is the third most popular site in New Zealand, followed by Google.co.nz and Google.com. Needless to say, more and more businesses are focusing their marketing efforts and time on social media channels like Facebook and moving...

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How to Turn Your Website into a Lead Generating Machine

Stellar web design. Check. Compelling content. Check. Attractive visuals. Check. But how do you turn your website into a lead generating machine? Let’s consider four consumer comments or queries which indicate ways to increase leads. Don’t ask me for so much...

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SEO Tips to Make Your Writing Pop

The internet is a great invention for businesses because you can reach millions of potential customers online in minutes. But you need to understand how to utilise it correctly if you want the best results. That’s where content marketing and Search Engine Optimisation...

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How You’re Hurting Your Brand

Your brand is your baby. You want to raise it well so that it goes on to become a productive member of society. You want it to be well-liked and accepted in different social circles. Your brand is an extension of you and your business so it has to be “on point” all of...

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Measuring Your Marketing ROI

When it comes to marketing, all companies want the answer to one simple question: Is my marketing program producing a return on investment (ROI)? Or more simply put: Is this worth my money? You need to have at least some level of understanding about how the numbers...

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