3 simple steps to making video content that your customers will love

In today’s digital market creating video content your customers will love is a sure way to give your product a considerable boot. With the versatility of the video medium, this is a great way to draw in new customers as well as making a deeper connection with existing ones. It is also key to understand that most marketers identify video content as some of their top performing digital assets. So, let’s look at a few simple steps you can take when approaching the idea of making video content for your customers.

Stay on Brand
Weather you are making a video with the intent to draw new customers to your base or maintain and inform the customers that you already have. You need to be sure that no matter what kind of video it is that you decide to make that it stays inside the realm of the topic that you are marketing. If you are talking about products that you do not offer or things that have nothing to do with your brand you are hurting your keyword SEO. As well as turning off your viewers’ interests instead of turning them on. Sticking with content that is in your market not only holds your customers’ interests. It also improves the chance that they will return regularly to seek out more videos and blogs about other relevant topics that you post about.

Stay on Script
The script is the key to making a successful video. When you make a video you need a plan that keeps you on task and helps to avoid repeating the same things over and over. To ensure that you do not forget specific information that was key the reason you made the video in the first place. A script will help with both the pace and the overall quality of the video and more importantly it will save you headaches in the editing portion of the video creation phase.

Show Personality
When writing a script keep your buyer’s persona personality in mind. You want to convey your information in a way to keep your customers attention and still feels natural. Reaching out to your audience with video and connecting with them gives your brand a face that they can associate with your products. By using keywords in a natural fashion and speaking in the same manner as your targeted audience. This will make them feel as if they know you or at least can relate to you and your products. This can help to create long lasting and powerful connections between your customer and your persona.

Visual Marketing: Creating Engaging Content

Everybody knows that content is king for marketing. But as more people want different ways to see and engage with content, visual and engaging content is becoming increasingly important. If you want to maximise your engagements and leads using visual marketing, here are three things you should keep in mind and make sure you follow at all times.


Video Marketing Is The Future – Here are 10 Easy Ways To Incorporate Video Into Your Business

This is the Year of Video Marketing according to Digital Information World. And, plenty of others sing the same tune as the stats and facts stack up in favor of incorporating video into marketing strategies. In fact, the pull of this format for audiences proves so strong that without it, you are left in the dust of the stodgy past.


Revamp Your Online Presence With 6 Simple Steps

In today’s world, it is vital that you establish an effective online presence. Most likely you already have a website and a few social media accounts in place. And it’s just as likely that those Internet entities are not bringing you the leads and sales you hoped for.

If you don’t maximize every online marketing opportunity at your disposal it could hamper your ability to thrive in business. Consider the Adweek study that reveals how 81% of all shoppers will go to the internet to research and compare before making a buying decision. You want to make sure you’re available online to possible customers in your niche as they do their research.

Here are 6 simple steps to take in order to revamp your online presence:


How To Save Time On Your Social Media Strategy

Website ranking data shows that Facebook is the third most popular site in New Zealand, followed by Google.co.nz and Google.com. Needless to say, more and more businesses are focusing their marketing efforts and time on social media channels like Facebook and moving their budgets away from traditional advertising platforms to increased social spend. Why? Because social media gives an excellent opportunity to engage your target audience effectively and build your brand. But how do you ensure that you’re not wasting your time on your social media strategy? Let’s explore 5 ways many business owners waste time on social media and how you can avoid them.


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