Effective Email Marketing in 10 Simple Steps

Email marketing is a fast and convenient method to convey promotions, tips, messages and updates to your audience that have opted in to receive these notifications. This method of marketing has proven to be so successful and easily abused that the word “Spam” became a household word. With the tremendous abuse of email by spammers, email clients have built better and better filters to catch incoming spam.

Today the basics of building an email marketing campaign are much the same as in years past. Let’s go over ten basic steps that will help you get an email marketing campaign off the ground successfully.

Build a Mailing List
Assemble a list of Email addresses from scratch or by importing existing contacts that you wish to direct your marketing plan at. Ensure that all the contacts on the list have given you permission to send these subscribers email.

Chose an Email Provider
Take the time to look at several of the available marketing email providers and chose the one that is best for your needs.

Grow your Mailing list
Add simple Opt-In options on your relevant pages indicating newsletters and special offers that will attract more sign-ups.

Provide Value
With so many brands that provide newsletters you must ensure that your email has a purpose as well as a focused message. If your reader can not find something to identify with in they will lose interest quickly.

Use a Simple Design
In the era of mobile devices, much of our email content is taken in by phone. Often most emails are glanced at before they are read. A simple layout with an awesome headline will have better results than cluttered emails.

Use Copywriters
Having strong writing that will keep your readers engaged and entertained is vital. If this is not your strong suit it is highly recommended that you seek out a writer.

Use Strong Subject Lines
You can have excellent copy in your marketing email and if you do not have a strong subject line it is likely your email will never be opened. Steer away of spam words that will get your email tossed straight into the junk mail folder.

Timing is Everything
Understanding there are good and bad times to send your emails. Emails that are likely to arrive when your reader’s inbox is likely full are far more likely not to be read. 10 a.m. is considered to be the best time to send out your emails.

Make use of analytics to track and follow your campaign to check click-through rates, conversion rates, open rates and deliverability.

Adjust and Improve
Refine your approach as you dial in your subject and style to maximise and grow your reader base.

For a far more in-depth look at ten marketing steps give this excellent blog a read:

6 Simple Ways Email Marketing Can Help Your Business Grow

Email marketing is an inexpensive way to get your message across to your audience. In the age of the internet, digital marketing is an indispensable tool because it offers an easy, yet direct, way to connect with customers.

Email newsletters or ezines, as well as permission-based email marketing, are the most popular and effective means to get your message across. Ezines deliver real value and are read and shared, while email marketing allows you to offer special promotions or discounts.

While it may be true most people complain their email inboxes are overloaded with unwanted advertising, the truth is digital marketing enables you to stay in touch with your client base, help increase brand exposure while continuing to deliver something of worth to your customers.

Here are a few practical tips to help you grow your business through email marketing, including using smart software and services to take your efforts to new heights.