The Beginner’s Guide to Small Business Marketing Online

Introduction
If you are a small business looking to increase your online marketing presence, you have come to the right place! All of the information provided in the guide below is tailored to small business who want to grow their online presence and help use it to drive sales for their business.

Website
A website is one of the easiest and most important things you can do to help increase the presence of your business. As long as it is professional looking, it allows you to showcase everything about your business including who you are, what you do and how customers can contact you if they wish to. If you have a website already, you can check out our website service page here and use the audit tool to measure it’s technical performance.

Blog
If your business doesn’t already have a blog, you should really consider starting one because they can be really inexpensive, or even free, and they can help to drive traffic to your business. If you use the right keywords in your blog posts, then you are likely to appear in search results of people looking for similar things you offer and they might get in touch with you.

Brand
Another important thing to keep in mind is your ability to maintain a consistent and similar brand identity throughout everything you do because if you use a consistent brand to promote your business, you look much better and you attract a lot of customers. Amazingly enough, Facebook found that nearly 80% of people are brand loyal. Consider consistency of tone of voice and content you broadcast to your audience. Offer great communication and provide good customer service, including answering any questions and comments on your social media channels.

Email Tools
Email is going to be one of the easiest ways to get ahold of your customers at one time and it should be a critical part of your marketing. Emailing is incredibly easy, free and is a great way to communicate with a lot of both new and old customers. In face, nearly 75% of adults prefer email communication over any other method.

Conversion Tools
There’s been talk about all of the things you need in order to grow your business but the important thing is to figure out how to drive revenue. There are plenty of free options that allow you to collect email addresses that you can then use to follow up with those leads and and offer promotions and other offers.

Social Media Accounts
Social media is not longer a playful outlet for individuals as it has quickly become one of the best business tools on the market. Don’t overlook your social media strategy because it can help to increase your traffic and it makes it a lot easier to engage with your customers.

Conclusion
As you can see, there are a lot of things you need to keep in mind when it comes to increasing your online marketing presence for a small business. While this list is not entirely inclusive of everything you need to do, it is a good start to set you on the right path.