Local SEO Basics: Location and Reviews

In today’s digital market, SEO strategies for increasing local searches involve many factors. Since over 80 percent of today’s potential buyers begin their search for products, goods and services online, how your local site manages the functions of location and reviews are two of the most critical of these factors.

Increasing Local Visibility
Customers need to find you in order to spend money with you. In the case of businesses with multiple locations, the importance of maintaining a website (ar web page, at least) for each individual location should not be underestimated. Here are some key SEO basics for ensuring shoppers are able to easily navigate to your business location.

Is Your Google My Business Profile Accurate?
To ensure you’re deriving the most benefit from Google products like Maps and Search, you need to populate your profile with accurate and up-to-date data. Make certain your name, as listed in your profile, is your exact business name and not some combination of name and keyword. The same goes for your business address and phone number and for your website URL. Fill out the entire profile. Choose the correct categories. Be consistent from one location to another.

Are You Providing Good Local Content?
This can be as simple as creating pages for such topics as customer testimonials or local news. A blog for each location can be worth its weight in gold if you are telling customers your story in an engaging and personal way.  Don’t hesitate to link to some of the clients and businesses with whom you work closely. Don’t forget to include images and video wherever applicable.

Which Leads Us to Reviews
Your reputation is everything. Promoting positive and honest customer reviews will allow your location to stand out and be noticed amongst all of your competition in your particular digital marketing environment. Whether you’re being rated by stars or some other rating icon, the mental signal the 1-5 point rating standard makes is universally understood. To assume potential customers are not checking out your ratings when they navigate to your location is a miscalculation you don’t want to make. Here are three key concerns when it comes to how you manage your reviews.

Be Honest
Set honest criteria and accept the honest feedback it elicits. Be ethical and authentic. Negative ratings and comments can be a signal that you may need to make some adjustments in your business plan. No matter what, don’t be tempted to write your own countervailing review as there are Google’s own algorithms that may detect it.

Be Timely
In any given time frame you want to receive enough reviews so everyone knows you’re still in business, but not so many that they begin to stack up and appear outdated. Remember, over 70 percent of shoppers don’t take a review older than several months as seriously as they do the one that was written today.

Be Proactive
As the owner of your business, don’t hesitate to address your customer’s positive feedback as well as their concerns and negative comments. It’s your chance to proactively tell your side of the story. Do so in a professional and dignified manner, letting them know of the solutions you’ve come up with to address their concerns. In the process you’ll come across in a way that may overcome any negative with a positive affirmation.

When it comes to SEO basics, the properly understood functions of location and reviews are a vital key in growing your business.

The Simple Small Business Owner’s Guide to Marketing Acronyms

There are a lot of acronyms that you probably already use on a daily basis but there are also some digital marketing acronyms that you might not be as familiar with. However, it can be really helpful to understand these acronyms. The following are some of the top acronyms you might need to know.

AIDA
This stands for Attention, Interest, Desire, Action and it is a list of events that one should try to do in order to get customers to interact.

API
This is Application Program Interface which is a set of rules that help to build software.

B2B
Business to Business which refers to companies that only sell to other businesses.

B2C
Business to consumer when companies typically only sell to other businesses.

BL
A backlink is using a link from a different website on your own website.

CMS
Content Management System which is a type of software that you can use to organise and edit and publish content, usually used in reference to the back end of a website.

CPA
Cost Per Action has to do with the online marketing strategy where a business is charged each time based on an action.

CPC
Cost Per Click is the advertising methodology where the advertiser is charged depending on the number of clicks by a visitor (for example, visitors clicking on your Google advertisement).

CPM
Cost Per Thousand is when the advertiser is charged based on every thousand impressions.

CR
Conversion Rate is the number of people that take action beyond what you originally asked of them.

CRM
Customer Relationship Management is a strategy used for interacting and communicating with different customers or leads.

CTA
Call to Action is a word or a phrase that tells people what you want them to do on your website or in an email.

GA
Google Analytics which helps give you statistics regarding website traffic.

HTML
Hyper Text Markup Language which is the code that is used to create web pages.

PV
Page views are the number of times that somebody will visit your web page.

ROI
Return on Investment is how successful your campaign is and the amount you expect to profit minus whatever the campaign cost you.

RT
A retweet is a reposted or a forwarded message on Twitter that comes from another user.

SEO
Search Engine Optimization is the process of using content and specific keywords to help increase your search results on Google when customers search for them.

UGC
User-Generated Content can be a wide range of different media that is created exclusively by the users.

UV
Unique Visitor which is a distinct visitor to the website that will only be counted once no matter how many times they actually visit.

While this list is not a comprehensive list of all marketing acronyms, these are some of the most popular terms that you should know and will most likely encounter on a regular basis.

What on Earth is SEO?

Introduction
If you’re looking for one of the best ways to be found by your customers, SEO is a great way to do so! While you might not know what to do when it comes to SEO, we’re here to help! If a user goes online, there’s a 93% chance that they start by searching on Google. Because of this, you need to make sure your content is written to come up in the Google searches.

What Is SEO?
First of all, you need to understand what SEO is and what it stands for. SEO stands for Search Engine Optimization and while this might sound confusing, the basic principle of SEO is to include as many keywords and relevant terms that people are searching for online into your digital content, be it your website, Google My Business page or Social Media. Of course, these have to also be relevant to your brand and any products and services you may offer your audience. In other words, it matches what you have to what people need. If somebody searches for a term, the search engine will pull up the results and chances are good that the user will not make it past the first page of the results.

How To Improve Google Rank?
The goal of SEO is to improve your Search Engine Ranking so it is important to make sure you know how to do so. Of course, there are some things you cannot control since Google does favor sites that it can trust but you will find that original content, keywords and plenty of links can all help to improve your ranking.

Keyword Rich Content
One of the most important things to keep in mind is keyword rich content. In essence, the way it works is that someone types a keyword into Google, Google then scans all of the different webpages to find those that mention those words and it will then display the results to the user. If you have a customer that searches for something your business does, you want to make sure you come up as high as possible in the results pages. If you don’t use those keywords, then Google has no way to find you.

How Can It Help?
As soon as you start using SEO to improve your content, you will immediately notice that your site appears in more searches. The more searches you appear in, the more people will notice you and the more business you are going to generate for your company. Even if you already have a strong online presence, SEO can help to improve your presence and attract even more customers.

Conclusion
If you are not using SEO in all of your content on your website, then you’re already lagging behind other businesses that are already doing it. The more SEO content you have available on your website, the more Google will notice you and recommend you to certain users. SEO is one of the best and easiest ways to increase your online presence and find more customers.

Supercharge your SEO

In today’s digital world with content from dozens of sources at our fingertips maximising your visibility with a supercharged SEO is vital. It is easier than one would think to effectively take advantage of Search Engine Optimisation to better market your business. By understanding keywords and having a good strategy it can even become second nature. When working on any project keep the following tips in mind to help Supercharge your SEO.

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