As a small business owner and operator increasing awareness of your brand should be a primary focus of your marketing strategy. Also, being a small business, it is unlikely that you will have the budget to invest in advertising on a large scale. One of the best marketing opportunities to gather momentum and bring awareness to your brand is with social media. There are several things that you can do to with social media to help quickly build an audience and establish your brand.
Get Socially Active
Building your social media brand can be easy with a proper social marketing strategy. In today’s digital environment it takes more than having a Twitter and Facebook profile. You MUST be active on these accounts. Engage with your consumers and build an audience. As some of the current social media cater for different audiences, look at where your business naturally fits within this space – Instagram, Snapchat etc.
Regularly Create Content
Creating relevant content to engage your audience with. The goal is to produce content that your audience will want to share spreading your influence further across other social media platforms.
Embrace Video Content
Video is everywhere in social media today and increasingly more of it is live feed videos on platforms like Live Streaming Youtube and Facebook as well as Periscope and more. This new level of personal interaction with your followers is having a tremendous effect on businesses.
- Nearly all users admit that product videos help them in making purchasing choices.
- More than 60% of consumers that watch a video about a product say they are more likely to make an online purchase after viewing.
- The real estate market has shown that a listed property with a video will receive more than 400% inquires then listed properties without.
Everyone loves Free Things
There no better way to spread the word your brand then by getting it into the hands of your customers. Everything from key fobs to pens and Koozies to carry bags. Having your company logo put on some of these kinds of items and giving them away helps to draw attention to anyone that might see or interact with it. Merchandising is still a valid way to entrench brand awareness with everyday objects.
More than 90% of customers today read product and company reviews before making a purchasing choice. When asked 7 out of 10 consumers will leave product reviews when asked.
Build your reputation on positive reviews all the while helping your SEO. For any poor reviews you get, you should contact the reviewer in an effort to resolve and make your customer happy. Often if you are able to use good customer service, and a poor reviewer is happy with the end result, they will change their review to reflect that.
When it comes to digital marketing, everything is constantly in a state of flux. What worked like gangbusters a week ago may now be saturating the market and proving ineffective. In order to stay current and get ahead in digital marketing, a smart business stays up to date on what’s trending now. Here are some of the latest strategies that are working for other digital marketers so far in 2017:
Be Smart About Social Media Usage
While social media may occupy about 40% market share with users, it is still important to apply some common sense and good judgement to how much you promote your interests on social media versus other marketing channels. If you put your followers on information overload, or inundate them with marketing heavy posts without actually producing meaningful content, traffic and new followers will drop off sharply. Keep content high quality and consistent, but don’t overdo it.
Get Personal With Social Media
We’ve recently explored nurturing client relationships in messaging apps and chat. Following this, pay close attention to what your followers are following on social media. What trends to do they follow closely? Is there a hashtag campaign they seem to feel strongly about? Use this information when composing social media posts or sending out mass email campaigns. You have access to everyone’s interests and dislikes, so it only makes sense that you would use that to add personal touches to email and social media marketing in order to increase the appeal of your content.
Email Still Works
Many companies still draw many of their customers from email marketing lead generation. Just because social media has come to prominence does not mean that email is no longer a viable marketing option. You miss 100 percent of the shots you don’t take, so cast your net a little wider by still attempting to leverage leads from email marketing campaigns.
Visual Content Cannot Be Ignored
Between the rise of YouTubers running social media empires and so many individuals livestreaming on a daily basis, video feeds are the new normal for social media. Facebook users alone watched 100 million hours of video per day. That’s a massive amount of potential customers you need to be reaching with your media so find out how you can generate content and get involved in that ASAP.
Combined Strategies Are Often The Most Effective
When in doubt, try a combination of visual content targeted at content you know your users and followers care deeply about. So long as it is generally relevant to what is going on at your company and is targeted toward the preferred trends of lost customers, you are actually doubling your marketing impact. Think about this the next time you are developing an original campaign and need to stretch that budget further. Combined strategies make some of the best more-with-less strategies available.
If you are a small business looking to increase your online marketing presence, you have come to the right place! All of the information provided in the guide below is tailored to small business who want to grow their online presence and help use it to drive sales for their business.
A website is one of the easiest and most important things you can do to help increase the presence of your business. As long as it is professional looking, it allows you to showcase everything about your business including who you are, what you do and how customers can contact you if they wish to. If you have a website already, you can check out our website service page here and use the audit tool to measure it’s technical performance.
If your business doesn’t already have a blog, you should really consider starting one because they can be really inexpensive, or even free, and they can help to drive traffic to your business. If you use the right keywords in your blog posts, then you are likely to appear in search results of people looking for similar things you offer and they might get in touch with you.
Another important thing to keep in mind is your ability to maintain a consistent and similar brand identity throughout everything you do because if you use a consistent brand to promote your business, you look much better and you attract a lot of customers. Amazingly enough, Facebook found that nearly 80% of people are brand loyal. Consider consistency of tone of voice and content you broadcast to your audience. Offer great communication and provide good customer service, including answering any questions and comments on your social media channels.
Email is going to be one of the easiest ways to get ahold of your customers at one time and it should be a critical part of your marketing. Emailing is incredibly easy, free and is a great way to communicate with a lot of both new and old customers. In face, nearly 75% of adults prefer email communication over any other method.
There’s been talk about all of the things you need in order to grow your business but the important thing is to figure out how to drive revenue. There are plenty of free options that allow you to collect email addresses that you can then use to follow up with those leads and and offer promotions and other offers.
Social Media Accounts
Social media is not longer a playful outlet for individuals as it has quickly become one of the best business tools on the market. Don’t overlook your social media strategy because it can help to increase your traffic and it makes it a lot easier to engage with your customers.
As you can see, there are a lot of things you need to keep in mind when it comes to increasing your online marketing presence for a small business. While this list is not entirely inclusive of everything you need to do, it is a good start to set you on the right path.
Website ranking data shows that Facebook is the third most popular site in New Zealand, followed by Google.co.nz and Google.com. Needless to say, more and more businesses are focusing their marketing efforts and time on social media channels like Facebook and moving their budgets away from traditional advertising platforms to increased social spend. Why? Because social media gives an excellent opportunity to engage your target audience effectively and build your brand. But how do you ensure that you’re not wasting your time on your social media strategy? Let’s explore 5 ways many business owners waste time on social media and how you can avoid them.
In the last decade, the digital landscape has changed significantly. People are phasing out desktop and laptop computers and instead, are picking up their mobile phones and tablets. What’s more, the way people look at content has changed dramatically. Video marketing has stamped itself as the wave of now and the foreseeable future.
Companies across the globe have recognised its prominence on social media platforms and are seeking to capitalise. Large companies continue to invest in its future, coupled with advancements evolving on various social media channels to integrate new video options.
These videos are utilised in ways to build brand loyalty. Always looking for avenues to reach their target market, everyone from the Mom and Pop shop down the street to multi-million dollar corporations is realising the benefits that come from video advertising. They reach their customers and potential customers.
The simple exercise of creating a video and posting it is not the answer, however. Millions exist on social media. What can you do to “stand apart” from your competition? You want to create content that is engaging and will prompt your target market to action.
Use video as your marketing friend. It is a tool, one that can educate the viewers. Additionally, your videos should entertain, capture the viewer’s attention, and form a persuasive case for your brand.
The ideas that are formulated prior to the video production are important, this is common sense. How to create a video that will stand alone and stir the interest of your target market is what we are interested in.
Social media is a platform that marketing executives have come to love. The reasons are self-evident. Do you have a teenage son or daughter? Where do they spend an inordinate amount of time? Instagram and Facebook. Cruising through YouTube videos. Wait! Bet you know a number of grown adults who do as well, possibly even yourself.
One of the ways that savvy business owners and managers are attracting new customers is running contests on social media. Yet, it is not only attracting new customers as it is strengthening relationships with existing ones. Let’s take a look at some tips on how to run a successful contest on social media platforms.
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