What on Earth is SEO?

Introduction
If you’re looking for one of the best ways to be found by your customers, SEO is a great way to do so! While you might not know what to do when it comes to SEO, we’re here to help! If a user goes online, there’s a 93% chance that they start by searching on Google. Because of this, you need to make sure your content is written to come up in the Google searches.

What Is SEO?
First of all, you need to understand what SEO is and what it stands for. SEO stands for Search Engine Optimization and while this might sound confusing, the basic principle of SEO is to include as many keywords and relevant terms that people are searching for online into your digital content, be it your website, Google My Business page or Social Media. Of course, these have to also be relevant to your brand and any products and services you may offer your audience. In other words, it matches what you have to what people need. If somebody searches for a term, the search engine will pull up the results and chances are good that the user will not make it past the first page of the results.

How To Improve Google Rank?
The goal of SEO is to improve your Search Engine Ranking so it is important to make sure you know how to do so. Of course, there are some things you cannot control since Google does favor sites that it can trust but you will find that original content, keywords and plenty of links can all help to improve your ranking.

Keyword Rich Content
One of the most important things to keep in mind is keyword rich content. In essence, the way it works is that someone types a keyword into Google, Google then scans all of the different webpages to find those that mention those words and it will then display the results to the user. If you have a customer that searches for something your business does, you want to make sure you come up as high as possible in the results pages. If you don’t use those keywords, then Google has no way to find you.

How Can It Help?
As soon as you start using SEO to improve your content, you will immediately notice that your site appears in more searches. The more searches you appear in, the more people will notice you and the more business you are going to generate for your company. Even if you already have a strong online presence, SEO can help to improve your presence and attract even more customers.

Conclusion
If you are not using SEO in all of your content on your website, then you’re already lagging behind other businesses that are already doing it. The more SEO content you have available on your website, the more Google will notice you and recommend you to certain users. SEO is one of the best and easiest ways to increase your online presence and find more customers.

Revamp Your Online Presence With 6 Simple Steps

In today’s world, it is vital that you establish an effective online presence. Most likely you already have a website and a few social media accounts in place. And it’s just as likely that those Internet entities are not bringing you the leads and sales you hoped for.

If you don’t maximize every online marketing opportunity at your disposal it could hamper your ability to thrive in business. Consider the Adweek study that reveals how 81% of all shoppers will go to the internet to research and compare before making a buying decision. You want to make sure you’re available online to possible customers in your niche as they do their research.

Here are 6 simple steps to take in order to revamp your online presence:

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What is Click Bait?

There has been an influx of terms that have recently entered mainstream consciousness due to the prevalence of social marketing. One that you may have heard a lot recently is “click bait.” Even if you do not know what it means, you’re already a constant target of it and may have already fallen victim – several times.

Click bait is what it sounds like. It is a headline that exists for the sole purpose of “baiting” individuals to click on it and generate traffic to a website. This may sound like the purpose of all internet headlines, but click bait is different in that they are misleading. Usually, the title of the headline is designed to gain attention while making false promises about the content to which it directs users.

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Search Could be Changed in a Big Way

Google has been the dominant factor in search engine use for a long time. That is a fact that is not going to change anytime soon. But, there is a change coming to the way you are going to search. Google is currently experimenting with its biggest change to its structure by testing a “mobile first” version of a search index. This means that the company will prioritise mobile content in its search results. Keep reading to see what this means for you.

How does Google Search work now?

Right now Google’s bots crawl across content on the web to find millions of links and the content within them. The results are then categorised and put into a large index based on various factors. This index and a set of algorithms allow Google to produce relevant results. These appear as the blue links with which you are likely familiar.

The new updates

The new updates allow Google to determine rankings based on mobile content. The plan is currently to use the same index but will use mobile pages to determine page ranking. The index will be an endless list of website and apps, but the algorithms will still be able to use the content from a site’s mobile version to assign a ranking.

What does the change mean?

This change is significant because it means that websites that do not have mobile versions will miss out on this opportunity and search results for them will rank lower. With this change, Google is sending a clear message that the time for businesses to adapt to mobile use is now.

Why is Google making this change?

This is a significant shift and one that many businesses will need to get used to. But, ultimately, search results will be better. Further, this change is beneficial because a majority of searches are now coming from mobile devices.

Change is inevitable. It is no surprise that Google is staying ahead of the curve and considering mobile use in its search ranks. It is just a matter of time before this comes into effect, so you better be ready with a mobile-friendly website. So, get in touch with Ora, and we’ll help you with getting your website fully mobile-optimised.

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