The only way to engage your target audience in 2016 is by pushing content on a regular basis on all of your social media channels and websites. When content is posted sporadically, you risk lower placement on the search engines which is why it is so important to be consistent. While many marketing firms advertise the importance of engaging your audience, it is way more crucial to post content continuously to reap the significant benefits that come with content marketing.
Marketing and branding firms have learned over the past decade that content is king and that it is the single most useful way to drive traffic to websites. Major corporations like Disney, Coca-Cola, Microsoft and so many others have experienced the promising results that come with having a well-developed content marketing plan. How you plan and execute your content can bring in profitable results that will exceed the results of your efforts with traditional marketing methods.
Delivering consistent content seems to be one of the biggest challenges for individuals and small businesses who may not have the backing of a content marketing firm and only post when they have free time. Unfortunately, the “once in a blue moon” method of pushing out content can only drop your online presence to the bottom of the search engine optimisation list. Let’s review why that is.
As a business owner, your plate is always full. You continually look for unique ways to make your company stand out from the competition. You must be flexible enough to change creative direction quickly when the marketing industry gravitates towards a new idea.
When that happens, you must devise a new strategy for how to make your business fit inside this trend and get your team onboard with the creative changes taking place. Here are five trends in the digital marketing spectrum that will command your full creative attention.
Up until now, content that dominates the social media world primarily consists of articles or blog posts that you create. You may also hire a content writing company to generate content for your industry. The rising trend in the content world is slowly shifting towards videos. Social media channels such as Facebook and Twitter are constantly changing and evolving to accommodate this new content format.
YouTube remains the number one social media outlet to post video content with engagement rates so high many of the videos earn the ranking of ‘viral video’. A viral video refers to any video that someone posts online and receive popularity through social media and website interaction. The more engagement a video receives, the higher its ranking rises until it becomes an internet sensation. YouTube is home to many of these types of videos with many of the creator’s jump-starting careers based upon a video having gone viral.
It is easy to see the importance that video content is playing in the marketing world. You only need an idea to create content of value for your audience and a simple video camera. These five steps will help you start producing great content your audience will love.
Procrastination, it’s something we’ve all experienced at some stage. Whether it was for that assignment you started the night before it was due or simply putting off calling a relative. Tim Urban, a popular blogger, explores the mind of a procrastinator and encourages us to all think about what it is were actually procrastinating on, before it’s too late.
Check out his hilarious and insightful talk below.
If you liked this talk and want to watch more, you can here or you can visit the Ted site. There’s over a thousand Ted Talks!
A lot of customers will come to your website and leave without making a purchase or filling out an inquiry form. This is where this handy little feature can help. Remarketing allows you to place a targeted ad in front of an audience that have previously visited your website while they browse the web. They can show up on a website that has accepted Google Remarketing in an image or text form. Execute this the right way and it can be an extremely powerful tool that can increase brand awareness and sales.
How Does It Work?
Getting down to technicalities, remarketing works by placing Cookies on your websites visitor machine when they meet your criteria. From here you can have a range of lists with certain criteria’s so that you can target people who have been to a certain area of your website. For example, you may wish to target someone who went to a page that had an inquiry form on it. This could then potentially lead to a new customer!
Anything Else I Should Know?
There is a small detail that you should be aware of before you jump in head first. To get your remarketing campaign active it has to reach a starting point of 100 cookie ID’s. But this is easily reachable and even more so with the combination of Google AdWords.
Now for this to work and to be successful, it pays to know what your visitors are looking for and that your ad is highly relevant to this. Also, your ad should make the customer want to click on it and come back to your website, don’t make some dull, boring ad, make it stand out. Whether that’s through an appealing visual or some kind of special offer. Be creative.
Now if all this text had you falling asleep, we made a video on Remarketing. Check it out below.
So thinking of adding Remarketing to your campaign now? Get in touch with Ora to find out how we can help.