More and more companies are using social media for their business. And thanks to this, customers can easily communicate with these businesses. They now have the chance to review, complain and compliment a business all in the public’s eye. Is this a blessing or a curse? Now the most important part is how you react to these posts on your social profiles as this can greatly influence people’s opinion on your business. The key is to always remain calm, make a smart decision and respond professionally, because like I said before, it’s there for everyone to see!
The folks over at Ohio University put together an infographic detailing the different types on social interactions you might encounter and how you can deal with them. Check them out, it could prove useful to you.
The Internet has created many changes when it comes to the world of business, and in some areas, these can be challenging to spot all the time if you aren’t looking for them. It can be tough to have problems that could have been easily fixed before they occurred, so look for these three simple errors that your business cannot afford to make to be sure that you are not in a potential position of failure. (more…)
Are you guilty of having a bad habit? I think the majority of us are. Whether you smoke, bite your nails or check your phone while driving, it’s all the same. But are you thinking about why you’re doing it? Psychiatrist and addiction expert Judson Brewer explores why we have habits in the first place and the relation between mindfulness and addiction and how a simple tactic could help you. Check out his insightful talk below.
Enjoyed this talk? You can watch more here, or visits the Ted site.
As everyone knows this is the time of social media and it is becoming an increasingly powerful marketing tool that cannot be ignored. You need to take care when using this as a marketing tool as there are two sides of it that you need to keep in mind in order to get anywhere. There is a creative side and a scientific side. By combining information from both these sides, you will develop social media marketing plans that have more success. You need to understand how and why something works, but also provide data to support decisions. This data will help you duplicate your findings and increase your chance of success.
Don’t Make Assumptions.
By guessing at what people want, you’re already at a disadvantage. You want to make sure to know what your audience wants before launching a full-scale social media campaign. There are so many ways to track metrics that there is no excuse not to use this data to make informed decisions.
Expect and Prepare to be Overloaded.
Many social media campaigns will fail, but you need to prepare to be successful as well! It’s impossible to predict how viral the campaign will be. You need to put consideration into how your content is being delivered, including load time. Remember to cache your site via mobile to avoid a user’s mobile device requesting the page multiple times and leading to the server crashing. If you want to be successful, you need to make sure to pay attention to the small details as well as the larger ones.
Track All Things.
You need to track where you’re gaining people from because this is the only way you’ll be able to tell what avenues were successful and which were not. There are a few ways you’ll want to track. These include through Google Analytics, Twitter Cards, Facebook and Google Tags. Another thing to keep in mind that most people overlook is something called Dark Social. This is a term used to describe the social media site traffic that comes in directly. This occurs when someone emails, texts or clicks on a click from an unsecured network. Because there are plenty of networks that are unsecured that people will use when they’re out and about, you want to keep in mind the traffic coming from this way. A lot of phones will roam to unsecured networks to keep connectivity up so the user may not even realize that this is happening.
In order to track traffic coming from Dark Social sources, you’re going to need to use link tracking tools such as URL builders and URL shorteners such as Bit.ly and Google URL Builder. These will show you which social media link has come in as direct traffic and then be able to separate it out.
Always A/B Test Your Campaigns.
You’re putting a lot of effort, time and resources into your social media campaigns so you’ll want to A/B test it as well. This will test the language, the audiences, the media and the delivery network. This is the best way to optimize the return on your campaigns.
In order to A/B test a campaign, you’re going to want to create three variations of images and three variations of copy. You then cross test each of the variations until one comes out as a clear winner. Once you know the winner, you want to investigate why it worked. Find out what viewers liked about it and what the audience connected with. Based on your findings from those answers, you can then use that information to optimize it again. Using a tool like Spokal will help with more advanced A/B testing tactics as well.
It’s always a good idea to get more input and marketing advice. Ora is a great marketing partner for your business. Ora can help you grow your business quicker as the people behind the company are experts in their field. Finding the right person to serve as a Social Media Marketer is a daunting task and the search exhausting. Why not partner with a business that already knows the ins and outs of marketing and how to launch successful campaigns?
Get in touch with the team at Ora to see how we can help you with social media marketing!
You may or may not have heard about Mobilegeddon. This was a new algorithm change that Google rolled out last year that affected websites that did not have a mobile-friendly design. You may be wondering if your website is mobile-friendly, and how this change affected your business or your website traffic. You may also be wondering what you can expect in the future when it comes to mobile-friendly searches. Here is a peek into the crystal ball for 2016 to give you some clues about what you need to know for this year.
Expect Consequences From Not Going Mobile
Smartphones, tablets and even wearables are everywhere, and about 60 percent of all searches that are completed are on a mobile device. 57 percent of consumers have noted that they are not willing to recommend a business if the company’s mobile site is poorly designed.
Google is a business, and as a business, they want users to pay attention to their ads and use their service over other search engines. The loss of users can equate to the loss of ad revenues, and Google must follow the trends of the public. This means that since mobile devices are so widely used, Google must insist on companies getting on board with this customer demand.
Mobilegeddon from the name was obviously seen as something pretty scary, but it turned out to not be as dramatic when it came to the immediate effects of this algorithm starting up. This trend in favouring mobile-friendly websites is certain to continue as more and more people leave behind laptops and desktops for their mobile devices. This is pretty good news for companies that have already made the move towards making their websites more mobile-friendly. For those businesses that have not met the new specs that Google has implemented for websites to be more mobile-friendly, the results can be felt in that these businesses will not show up when users are doing a mobile search. That means all of that mobile traffic that could be new customers and clients are going to competitors that have a mobile-friendly design.
Does anyone know whether or not this new algorithm will have a long-term impact on small businesses? The short answer is no. No one honestly knows what will happen in the future with Google algorithms. The key here is to consider consumer trends. Right now it is better to be tuned into those changes that insist you make your website more mobile-friendly as consumers keep using mobile devices. The move toward mobile designs is currently here to stay. You can check how well your website handles mobile devices per Google’s specifications as you may think that your site looks good on a mobile device, but it may not be where Google wants it to be at for their customers.
This Goes For B2B, Too
You may think that since your business focuses on business to business traffic, you were not impacted by Mobilegeddon. You may want to rethink that stance as 72 percent of decision makers for B2B companies reported last year that they were using mobile devices for their research when thinking about new services and products for their business. Since there are billions of mobile devices in the hands of consumers being used for searching the web, it is a good bet that your business’ ideas of traditional business to business and business to consumer labels are not as strong as they used to be in the past.
These organisations are not robots going through the motions to do business with your company but are people in the role of making decisions for an organisation. This means that they will probably research products and services in the same way as they do personally. This means that these individuals will search for competitive prices, reputable vendors, and more information needed to make an educated decision on which company to use in the future. These decision makers also want to be able to do it with ease on their mobile devices.
Your key takeaway from this is that people enjoy using mobile devices more and more, and your website needs to respond to this trend.
Responsive Design or Separate Site?
You may be wondering whether or not you should go with a separate website that is more mobile-friendly, making your current website a more responsive design that will work well with any device, or any option in between. Google itself believes that a more responsive design is the way to go for consumers as this will adapt to whatever screen size is viewing your website. This can mean that you only need to make a few changes to get this updated across all devices.
Last May saw another Google algorithm change that pairs up with Mobilegeddon. This involved social signals, such as how long a user visits your website, where they go after they leave, and how often your page and posts are shared. A website that is not mobile-friendly will not do well when it comes to social signals, and this could negatively impact your search engine rankings.
For those impacted by these algorithm changes, you should start looking at how to make your website more mobile-friendly first and then go from there.
Get in touch with the team at Ora to find out how you can keep up with the game and have a great mobile experience.
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