Boost Your Brand Awareness Through Social Media

As a small business owner and operator increasing awareness of your brand should be a primary focus of your marketing strategy. Also, being a small business, it is unlikely that you will have the budget to invest in advertising on a large scale. One of the best marketing opportunities to gather momentum and bring awareness to your brand is with social media. There are several things that you can do to with social media to help quickly build an audience and establish your brand.

Get Socially Active
Building your social media brand can be easy with a proper social marketing strategy. In today’s digital environment it takes more than having a Twitter and Facebook profile. You MUST be active on these accounts. Engage with your consumers and build an audience. As some of the current social media cater for different audiences, look at where your business naturally fits within this space – Instagram, Snapchat etc.

Regularly Create Content
Creating relevant content to engage your audience with. The goal is to produce content that your audience will want to share spreading your influence further across other social media platforms.

Embrace Video Content
Video is everywhere in social media today and increasingly more of it is live feed videos on platforms like Live Streaming Youtube and Facebook as well as Periscope and more. This new level of personal interaction with your followers is having a tremendous effect on businesses.

  • Nearly all users admit that product videos help them in making purchasing choices.
  • More than 60% of consumers that watch a video about a product say they are more likely to make an online purchase after viewing.
  • The real estate market has shown that a listed property with a video will receive more than 400% inquires then listed properties without.  

Everyone loves Free Things 
There no better way to spread the word your brand then by getting it into the hands of your customers. Everything from key fobs to pens and Koozies to carry bags. Having your company logo put on some of these kinds of items and giving them away helps to draw attention to anyone that might see or interact with it. Merchandising is still a valid way to entrench brand awareness with everyday objects.

Request Reviews
More than 90% of customers today read product and company reviews before making a purchasing choice. When asked 7 out of 10 consumers will leave product reviews when asked.
Build your reputation on positive reviews all the while helping your SEO. For any poor reviews you get, you should contact the reviewer in an effort to resolve and make your customer happy. Often if you are able to use good customer service, and a poor reviewer is happy with the end result, they will change their review to reflect that.

Top 10 Landing Page Trends in 2017

As people spend increasingly more time online, the ability to raise conversion rates is more important than ever before. One of the most effective assets in today’s digital marketer’s tool belt is still a landing page. We have previously looked at key elements to creating a great landing page as well as some common mistakes to look out for when building one. If you’re looking to keep apace of what is new and trendy in digital marketing design, read on for 10 bite-size, top landing page trends of 2017.

  1. Engagement Bots

You’ve probably seen one of these: automatic “chats” that open, with a friendly person offering to help or answer questions. These are a great way to engage website visitors.

  1. Diagonal or Wavy Layout

Instead of typical horizontal and vertical layout of images and text, many designers are opting for a more dynamic look, splaying their text and pictures on a diagonal or wavy layout. This type of layout can help you stand out more and effectively directing the visitor’s eye around the page.

  1. Contextual Video

These are videos that play in the background of the page, where you would expect an image to be, behind whatever text is present on the landing page. It’s eye-catching and allows the web designer to display more content.

  1. Mobile-Specific Pages

With more people viewing the web on their mobile devices, having a landing page that functions and is the right size for a smaller screen is crucial!

  1. Longer Landing Pages

These allow for more space for CTAs and allow companies to include more details about options as well.

  1. No or Buried Navigation Bar

Eliminating the navigation bar allows the whole screen to be devoted to a CTA. An “upside-down” landing page, where the navigation bar is at the bottom, forces the visitor to engage with the site.

  1. Social Media Targeted Pages

These are landing pages devoted to the click-throughs from social media posts or advertisements. They are often simple and mimic the style of the advertisement.

  1. Mobile App Downloads

Using a landing page that contains a link to download the company’s mobile app works well as a CTA, as well as offering something useful to the visitor right from the beginning.

  1. Welcome Mats

These are screens that pop up, usually asking you to subscribe to an email list or newsletter, promising special content or a free ebook in order to entice the visitor to enter their address, this collecting precious lead generation details for your business.

  1. Images and Illustrations

Illustrations tend to look quirkier and more unique than photos, which helps companies uniquely brand themselves, especially if they’re hoping to appear fun and approachable. Stock imagery is also losing out in favor of custom photography.

Of course, there are many other landing page designs that are becoming popular, but these are some of the top ones! Hopefully this has helped and inspired you for your next website or landing page design.

The Beginner’s Guide to Small Business Marketing Online

Introduction
If you are a small business looking to increase your online marketing presence, you have come to the right place! All of the information provided in the guide below is tailored to small business who want to grow their online presence and help use it to drive sales for their business.

Website
A website is one of the easiest and most important things you can do to help increase the presence of your business. As long as it is professional looking, it allows you to showcase everything about your business including who you are, what you do and how customers can contact you if they wish to. If you have a website already, you can check out our website service page here and use the audit tool to measure it’s technical performance.

Blog
If your business doesn’t already have a blog, you should really consider starting one because they can be really inexpensive, or even free, and they can help to drive traffic to your business. If you use the right keywords in your blog posts, then you are likely to appear in search results of people looking for similar things you offer and they might get in touch with you.

Brand
Another important thing to keep in mind is your ability to maintain a consistent and similar brand identity throughout everything you do because if you use a consistent brand to promote your business, you look much better and you attract a lot of customers. Amazingly enough, Facebook found that nearly 80% of people are brand loyal. Consider consistency of tone of voice and content you broadcast to your audience. Offer great communication and provide good customer service, including answering any questions and comments on your social media channels.

Email Tools
Email is going to be one of the easiest ways to get ahold of your customers at one time and it should be a critical part of your marketing. Emailing is incredibly easy, free and is a great way to communicate with a lot of both new and old customers. In face, nearly 75% of adults prefer email communication over any other method.

Conversion Tools
There’s been talk about all of the things you need in order to grow your business but the important thing is to figure out how to drive revenue. There are plenty of free options that allow you to collect email addresses that you can then use to follow up with those leads and and offer promotions and other offers.

Social Media Accounts
Social media is not longer a playful outlet for individuals as it has quickly become one of the best business tools on the market. Don’t overlook your social media strategy because it can help to increase your traffic and it makes it a lot easier to engage with your customers.

Conclusion
As you can see, there are a lot of things you need to keep in mind when it comes to increasing your online marketing presence for a small business. While this list is not entirely inclusive of everything you need to do, it is a good start to set you on the right path.

8 Simple Ways To Increase Your Video Traffic

If you’ve ever wanted to boost traffic to your YouTube channel, you’ve probably noticed how difficult it can be and how much of a struggle you can have to try and do it. While you might not know exactly what you need to do, here are eight tips that you should remember to help boost your views.

Title

Make sure you take some time to pick out the right title to match it with what you need it to say based on your video. Use keyword phrases and make sure your words are relevant to what people might search for.

Description

A good description of your YouTube video needs to have three things to make it effective. It should have a keyword phrase, a URL for where you want to send people and it needs to have a mini paragraph explaining the video.

Transcript

With every video you upload, Google listens to what you say to help categorise your video. By adding a full transcript, you can make it a lot easier for Google and help to provide a full transcript for them to see.

Custom Thumbnail

The thumbnail is often the first thing people see when scanning your video so make sure you create a thumbnail that looks great and catches everybody’s attention.

Subscribe Annotation

YouTube loves to see channels that have a lot of posts and subscribers and the best way to get subscribers is to just ask. Take a little bit of time to add a subscribe annotation and get people to subscribe!

External Link Annotation

Below, I talk about using your blog to help promote your YouTube page. But the truth is that it can go the other way as well and you can use your YouTube channel to help promote your blog or other external sources.

Subscribe Watermark

With a function known as InVideo Programming, you’ll be able to add a watermark to every single video with a simple click. Once a user clicks this watermark, they can quickly and easily subscribe to a channel or watch all of your videos with ease.

Use Your Blog 

If you’re like most people, the blog is pretty much the most crucial part of your online business. There are a lot of things you can do to help build your presence when it comes to your blog. If it is your main channel, then you should make sure you use it to direct people to YouTube.

As you can see, there are a lot of different things you need to remember when it comes to boosting the amount of YouTube views you have on your videos and your channel. With all of this information in mind, you should have no problem increasing your traffic by a sizeable amount. And of course, if you need help creating video content, or marketing it online, or tracking its progress, then give our team a call at Ora. We can help provide you and end to end solution that will help drive those followers to your business page, and ultimately fuel your sales funnel.

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How to Measure The ROI Of Your Website

Regardless of the size of your business, it’s always important to measure your website’s return on investment (ROI). Knowing your ROI helps you better understand where your website is making an impact as well as where it might be falling short. This knowledge alone can be a leading factor in how you shape the future of your website. With a deeper understanding of what returns your website is providing you, you can plan your future budget on website growth or make appropriate cutbacks depending on its performance.

There are several ways that you can calculate your pages ROI. We’ve divided this into two easily definable categories: simple, and complex.

Simple

eCommerce websites and all types of virtual storefronts are the most straightforward to calculate. When dealing with an eCommerce website there are only two steps to the calculation. Simply take their earned income and subtract if from their level of expenses. The result is the flat return on investment that is generated by the page. For a large number of websites, this is all that you need to do.

Complex

If your website is not of the eCommerce variety then it becomes a little more tricky to calculate. When determining the ROI of these sites the key thing to remember is the ROI of such a site is not based on electronic sales so it is, therefore, important to identify the quantifying factor which you are going to use to measure the success of the website. For instance, this could be the websites active customer engagement capability, reach, or the number of leads generated through its contact form, etc.  Understanding your website’s target goals will allow you to focus on what you need to look at when calculating these types of ROI.

For a more in-depth explanation on measuring your website’s ROI follow this link to a wonderful article about the subject. This blog enlightens you on the better understanding how your ROI can be used to help determine things like client value. assist in the sale, due diligence, multi-channel marketing, time-saving, record keeping and more.

Better yet, if you want to start seriously looking at creating a website and digital marketing presence that is truly going to bring you return on investment, speak to the experts at Ora HQ. Use our contact button below!

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5 Ways To Ensure That Your Website Boosts Your Bottom Line

Having a responsive, well-developed website in this day and age will boost your bottom line. It is important to always remember that for many of your customers, your website is likely to be the first opportunity to make a good impression. This is the online shop front to your business, so if it doesn’t look the part, customers will choose to turn away immediately and instead, go to your competitors. So not only will you lose customers in the short term, you will also probably put these customers off in the long term too, as they will never forget that first impression. Here are a few tips to use to ensure that your website is generating you leads and sales, not hindering your business.

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