Top 10 Landing Page Trends in 2017

As people spend increasingly more time online, the ability to raise conversion rates is more important than ever before. One of the most effective assets in today’s digital marketer’s tool belt is still a landing page. We have previously looked at key elements to creating a great landing page as well as some common mistakes to look out for when building one. If you’re looking to keep apace of what is new and trendy in digital marketing design, read on for 10 bite-size, top landing page trends of 2017.

  1. Engagement Bots

You’ve probably seen one of these: automatic “chats” that open, with a friendly person offering to help or answer questions. These are a great way to engage website visitors.

  1. Diagonal or Wavy Layout

Instead of typical horizontal and vertical layout of images and text, many designers are opting for a more dynamic look, splaying their text and pictures on a diagonal or wavy layout. This type of layout can help you stand out more and effectively directing the visitor’s eye around the page.

  1. Contextual Video

These are videos that play in the background of the page, where you would expect an image to be, behind whatever text is present on the landing page. It’s eye-catching and allows the web designer to display more content.

  1. Mobile-Specific Pages

With more people viewing the web on their mobile devices, having a landing page that functions and is the right size for a smaller screen is crucial!

  1. Longer Landing Pages

These allow for more space for CTAs and allow companies to include more details about options as well.

  1. No or Buried Navigation Bar

Eliminating the navigation bar allows the whole screen to be devoted to a CTA. An “upside-down” landing page, where the navigation bar is at the bottom, forces the visitor to engage with the site.

  1. Social Media Targeted Pages

These are landing pages devoted to the click-throughs from social media posts or advertisements. They are often simple and mimic the style of the advertisement.

  1. Mobile App Downloads

Using a landing page that contains a link to download the company’s mobile app works well as a CTA, as well as offering something useful to the visitor right from the beginning.

  1. Welcome Mats

These are screens that pop up, usually asking you to subscribe to an email list or newsletter, promising special content or a free ebook in order to entice the visitor to enter their address, this collecting precious lead generation details for your business.

  1. Images and Illustrations

Illustrations tend to look quirkier and more unique than photos, which helps companies uniquely brand themselves, especially if they’re hoping to appear fun and approachable. Stock imagery is also losing out in favor of custom photography.

Of course, there are many other landing page designs that are becoming popular, but these are some of the top ones! Hopefully this has helped and inspired you for your next website or landing page design.

The Simple Small Business Owner’s Guide to Marketing Acronyms

There are a lot of acronyms that you probably already use on a daily basis but there are also some digital marketing acronyms that you might not be as familiar with. However, it can be really helpful to understand these acronyms. The following are some of the top acronyms you might need to know.

AIDA
This stands for Attention, Interest, Desire, Action and it is a list of events that one should try to do in order to get customers to interact.

API
This is Application Program Interface which is a set of rules that help to build software.

B2B
Business to Business which refers to companies that only sell to other businesses.

B2C
Business to consumer when companies typically only sell to other businesses.

BL
A backlink is using a link from a different website on your own website.

CMS
Content Management System which is a type of software that you can use to organise and edit and publish content, usually used in reference to the back end of a website.

CPA
Cost Per Action has to do with the online marketing strategy where a business is charged each time based on an action.

CPC
Cost Per Click is the advertising methodology where the advertiser is charged depending on the number of clicks by a visitor (for example, visitors clicking on your Google advertisement).

CPM
Cost Per Thousand is when the advertiser is charged based on every thousand impressions.

CR
Conversion Rate is the number of people that take action beyond what you originally asked of them.

CRM
Customer Relationship Management is a strategy used for interacting and communicating with different customers or leads.

CTA
Call to Action is a word or a phrase that tells people what you want them to do on your website or in an email.

GA
Google Analytics which helps give you statistics regarding website traffic.

HTML
Hyper Text Markup Language which is the code that is used to create web pages.

PV
Page views are the number of times that somebody will visit your web page.

ROI
Return on Investment is how successful your campaign is and the amount you expect to profit minus whatever the campaign cost you.

RT
A retweet is a reposted or a forwarded message on Twitter that comes from another user.

SEO
Search Engine Optimization is the process of using content and specific keywords to help increase your search results on Google when customers search for them.

UGC
User-Generated Content can be a wide range of different media that is created exclusively by the users.

UV
Unique Visitor which is a distinct visitor to the website that will only be counted once no matter how many times they actually visit.

While this list is not a comprehensive list of all marketing acronyms, these are some of the most popular terms that you should know and will most likely encounter on a regular basis.

How Can SEO Copywriting Help Your Business?

These days, digital marketing is the king of the hill as far as advertising goes. As more consumers go online and engage with content on various devices, this trend will only continue as we become more connected than ever before. One of the cornerstones of this digital marketing is search engine optimization, more commonly known as SEO. But how does this strategy work? Is it still viable as a tool for businesses? Let’s take a look at the current state of SEO marketing and see what it can do for you and your company.

How Does SEO Copywriting Work?
Simply put, by placing keywords in critical parts of your text you can convince search engine algorithms that your content is related to a certain topic. This article, for example, discusses things like Digital Marketing as well as smart software and services, so it will most likely get tagged in a search for posts relating to those items. However, not all SEO copy is created equal. While anyone can insert keywords into text, the more important aspect is to convince your reader that the material is relevant to his or her needs. So, while we could craft sentences like “SEO content digital marketing strategy synergy,” that wouldn’t sound authentic and could read like a robot wrote it. Thus, it’s imperative that your copy read well to your audience and be scannable to the algorithms.
Google’s algorithms, for instance, have become very intelligent to a point where it will connect good SEO copywriting to differing search queries, based on things like synonyms and semantic search. In simpler terms, your audience doesn’t have to search for your content exactly word for word. Google will pick up similar related phrases and language, as long as the content is related and similar to what people are searching for.

How Can it Help Your Business?
No matter what kind of products or services you offer, it’s crucial for your company to reach new customers online. Even if it’s creating content to drive traffic to your physical store location, bringing a new audience in through Digital Marketing is a key tactic for success. Thus, by utilising SEO content, you can ensure that your material is more noticeable to people who are looking for services, which will, in turn, drive them to your site, and then boost your online market share. To put it simply, SEO helps you build a better reputation by increasing your brand awareness.

Inbound Marketing
While general SEO is an important tool set to master, it is only a small part of Digital Marketing as a whole. These days, consumers don’t want to see ads, but will instead respond more favorably to content that is related to their needs. So, for example, if I’m looking for a leash for my dog then I would rather find an article that compares different types and informs me of what features to look for instead of seeing an ad for a pet supply store. As a business, SEO can help you create more organic content that will bring your audience to you. The higher your ranking on search engines, the more traffic goes to your site, and the better your conversion rate will be. If you have paid advertising running to your site, such as Google AdWords, your campaign will also benefit from good SEO practice by lowering your ‘click costs’ (CPC) and adding higher relevancy and quality scores to your marketing efforts.

Overall, if you are looking for a straightforward and effective way to boost your company’s image and help achieve more success, then SEO copywriting by far the way to go. If you want to find out more about optimizing your content, then check out http://seocopywriting.com/blog/ .

What on Earth is SEO?

Introduction
If you’re looking for one of the best ways to be found by your customers, SEO is a great way to do so! While you might not know what to do when it comes to SEO, we’re here to help! If a user goes online, there’s a 93% chance that they start by searching on Google. Because of this, you need to make sure your content is written to come up in the Google searches.

What Is SEO?
First of all, you need to understand what SEO is and what it stands for. SEO stands for Search Engine Optimization and while this might sound confusing, the basic principle of SEO is to include as many keywords and relevant terms that people are searching for online into your digital content, be it your website, Google My Business page or Social Media. Of course, these have to also be relevant to your brand and any products and services you may offer your audience. In other words, it matches what you have to what people need. If somebody searches for a term, the search engine will pull up the results and chances are good that the user will not make it past the first page of the results.

How To Improve Google Rank?
The goal of SEO is to improve your Search Engine Ranking so it is important to make sure you know how to do so. Of course, there are some things you cannot control since Google does favor sites that it can trust but you will find that original content, keywords and plenty of links can all help to improve your ranking.

Keyword Rich Content
One of the most important things to keep in mind is keyword rich content. In essence, the way it works is that someone types a keyword into Google, Google then scans all of the different webpages to find those that mention those words and it will then display the results to the user. If you have a customer that searches for something your business does, you want to make sure you come up as high as possible in the results pages. If you don’t use those keywords, then Google has no way to find you.

How Can It Help?
As soon as you start using SEO to improve your content, you will immediately notice that your site appears in more searches. The more searches you appear in, the more people will notice you and the more business you are going to generate for your company. Even if you already have a strong online presence, SEO can help to improve your presence and attract even more customers.

Conclusion
If you are not using SEO in all of your content on your website, then you’re already lagging behind other businesses that are already doing it. The more SEO content you have available on your website, the more Google will notice you and recommend you to certain users. SEO is one of the best and easiest ways to increase your online presence and find more customers.

The Beginner’s Guide to Small Business Marketing Online

Introduction
If you are a small business looking to increase your online marketing presence, you have come to the right place! All of the information provided in the guide below is tailored to small business who want to grow their online presence and help use it to drive sales for their business.

Website
A website is one of the easiest and most important things you can do to help increase the presence of your business. As long as it is professional looking, it allows you to showcase everything about your business including who you are, what you do and how customers can contact you if they wish to. If you have a website already, you can check out our website service page here and use the audit tool to measure it’s technical performance.

Blog
If your business doesn’t already have a blog, you should really consider starting one because they can be really inexpensive, or even free, and they can help to drive traffic to your business. If you use the right keywords in your blog posts, then you are likely to appear in search results of people looking for similar things you offer and they might get in touch with you.

Brand
Another important thing to keep in mind is your ability to maintain a consistent and similar brand identity throughout everything you do because if you use a consistent brand to promote your business, you look much better and you attract a lot of customers. Amazingly enough, Facebook found that nearly 80% of people are brand loyal. Consider consistency of tone of voice and content you broadcast to your audience. Offer great communication and provide good customer service, including answering any questions and comments on your social media channels.

Email Tools
Email is going to be one of the easiest ways to get ahold of your customers at one time and it should be a critical part of your marketing. Emailing is incredibly easy, free and is a great way to communicate with a lot of both new and old customers. In face, nearly 75% of adults prefer email communication over any other method.

Conversion Tools
There’s been talk about all of the things you need in order to grow your business but the important thing is to figure out how to drive revenue. There are plenty of free options that allow you to collect email addresses that you can then use to follow up with those leads and and offer promotions and other offers.

Social Media Accounts
Social media is not longer a playful outlet for individuals as it has quickly become one of the best business tools on the market. Don’t overlook your social media strategy because it can help to increase your traffic and it makes it a lot easier to engage with your customers.

Conclusion
As you can see, there are a lot of things you need to keep in mind when it comes to increasing your online marketing presence for a small business. While this list is not entirely inclusive of everything you need to do, it is a good start to set you on the right path.

10 Reasons You Need a Digital Marketing Strategy in 2017

In 2017, if you have an online footprint but you lack a plan, you are going to get eaten alive. It is essential to have some sort of digital marketing strategy for your business today to ensure that it stands a chance at thriving against the rest of your competitors. Without a clear focus, goal setting and a sense of direction, your online business won’t stand a chance.

Let’s look at ten simple reasons why you need a smart marketing strategy in 2017 going forward.

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