Without a doubt, online video is a huge phenomenon. No more beating around the bushes with this one people, video’s here and it’s here to stay.
2016 saw the rise of video hit new levels. It not only changed the way we view video but also the way we interact with it, the likes of 360-degree video and live-streaming being introduced across social channels and becoming hugely popular.
Dominating daily lives is just the beginning. With 55% of people watching videos online every day and a further 78% watching videos online every week. I think it’s clear to say that video is incredibly engaging and how the majority of people would prefer to consume their content. If you haven’t started including video in your marketing strategy, maybe it’s time to change that. Start rolling the camera and film some great content for you to use. If you’re feeling like making video content is a daunting task, well don’t worry, check out our blog on ‘How to Make Awesome Video Content With No Experience’.
Take a look at the infographic below from the team over at HighQ and learn why 2017 will be the year of video marketing.